LinkedIn has become the professional playground of digital marketers, recruiters, and entrepreneurs alike. With over 900 million users globally, it’s no wonder businesses flock to LinkedIn for branding and networking opportunities. But there’s a catch—your visuals must be impeccable, and that starts with understanding LinkedIn post dimensions.

In this guide, we’ll explore the optimal LinkedIn image sizes for 2024, dive into specs for various post types, and show you how B&E 50’s digital marketing services can elevate your LinkedIn strategy.

The Power of Picture-Perfect Dimensions on LinkedIn

Imagine scrolling through your LinkedIn feed and seeing blurry images or cropped videos—it’s an immediate turnoff. LinkedIn’s algorithm favours posts with high-quality visuals tailored to its specifications. Correct LinkedIn post dimensions not only improve visual appeal but also increase engagement, ensuring your content gets the attention it deserves.

LinkedIn Post Dimensions Cheat Sheet (2024 Edition)

Here’s a quick reference to make sure every type of LinkedIn post you create is formatted to perfection:

1. Single Image Posts

• Ideal Dimensions: 1200 x 627 pixels

• Aspect Ratio: 1.91:1

• Why it Matters: This size ensures your image appears crisp and fully visible without cropping.

2. Video Posts

• Dimensions: 1080 x 1920 pixels for vertical videos, 1200 x 1200 pixels for square videos

• Aspect Ratio: 1:1 (square) or 9:16 (vertical)

• File Size Limit: 5GB

• Pro Tip: Use subtitles for accessibility and increased watch time.

3. Carousel Posts (Document Uploads)

• Recommended Dimensions: 1080 x 1080 pixels for square slides

• Aspect Ratio: 1:1

• Max Pages: 20

• Why it Works: Carousel posts are ideal for telling stories or presenting data in bite-sized chunks.

4. LinkedIn Stories

• Dimensions: 1080 x 1920 pixels

• Aspect Ratio: 9:16

• Duration: 20 seconds per story

• Best Practice: Keep text minimal and visuals captivating.

5. LinkedIn Banners

• Profile Banner Size: 1584 x 396 pixels

• Company Page Banner Size: 1128 x 191 pixels

• Tip: Ensure your logo and text are centred for mobile compatibility.

Why Dimensions Impact LinkedIn Engagement

In the fast-paced world of digital marketing, details matter. A LinkedIn infographic with incorrect dimensions might appear cropped, leaving key information out of sight. Similarly, a video post with a non-optimised aspect ratio might struggle to hold attention.

Engaging visuals drive more likes, shares, and comments—metrics that LinkedIn’s algorithm uses to prioritise content in feeds. Whether it’s a carousel showcasing your latest product launch or a LinkedIn video highlighting client success, perfect dimensions ensure maximum impact.

Creating Content That Converts

Once you’ve mastered the dimensions, focus on content that resonates. Use vibrant visuals, clear branding, and actionable captions. Incorporate LinkedIn post dimensions for personal branding to highlight thought leadership or tailor LinkedIn ad specs for B2B marketing campaigns to capture leads effectively.

How B&E 50 Can Help

At B&E 50, we understand the nuances of LinkedIn marketing. From crafting visually stunning posts to aligning every asset with the latest LinkedIn image size guidelines, our digital marketing services ensure your brand stands out.

We provide:

• Custom visual assets tailored to LinkedIn specs.

• Content strategies that incorporate best practices like square post dimensions for LinkedIn ads and carousel designs.

• Video editing services optimised for LinkedIn’s video post dimensions and formats.

Partner with B&E 50, and transform your LinkedIn presence into a lead-generating powerhouse. Whether you’re an individual professional or a business, we’ll help you craft content that captivates and converts.

Conclusion

LinkedIn is not just a social media platform—it’s a critical tool for professional growth and branding. By ensuring your visuals adhere to LinkedIn’s post dimensions, you’ll enhance engagement and create a lasting impression on your audience.

Let B&E 50 guide you in mastering your LinkedIn strategy. Ready to level up? Contact us today and make every LinkedIn post a masterpiece.

FAQs

1. What are the best dimensions for LinkedIn carousel posts?

   • The optimal size is 1080 x 1080 pixels with a 1:1 aspect ratio.

2. Why does LinkedIn recommend specific dimensions for posts?

   • Proper dimensions prevent cropping and ensure your visuals look professional across devices.

3. Can I upload a vertical video to LinkedIn?

   • Yes, vertical videos (1080 x 1920 pixels) are supported and work well for stories or mobile-focused audiences.

4. What happens if my LinkedIn image dimensions are incorrect?

   • Your image may appear blurry, cropped, or poorly aligned, which could reduce engagement.

5. How does B&E 50 ensure my LinkedIn content is optimised?

   • We provide end-to-end services, from designing assets that meet LinkedIn specs to crafting strategies that amplify engagement.