In today’s ever-evolving digital marketplace, brands are constantly seeking smarter ways to reach targeted audiences. One channel that remains underutilised yet powerful is Pinterest advertising. While many marketers chase trends across platforms like Facebook and Instagram, Pinterest offers a unique blend of search, social discovery, and visual intent that’s ripe for ROI.

Whether you’re looking to promote a Shopify store, drive traffic to a blog, or grow your Pinterest business account, learning how to run a profitable Pinterest ads campaign can give your brand the edge it needs.

Why Pinterest Advertising Deserves Your Attention

Unlike traditional social media platforms, Pinterest operates more like a visual search engine. This means users come with intent to act — often to discover, plan, and purchase.

Pinterest isn’t just about beautiful boards. With Pinterest marketing, you’re tapping into a platform where users are actively seeking inspiration for purchases and decisions. That’s why brands who run smart, well-targeted Pinterest campaigns often report higher engagement and lower CPCs compared to other platforms.

Setting Up for Success: Create a Pinterest Business Account

Why You Need a Pinterest Business Account

To access Pinterest analytics, run ads, and optimise your targeting, a Pinterest business account is essential. It provides tools to:

• Monitor pin performance

• Use advanced ad formats

• Install Pinterest tags for tracking

Install the Pinterest Tag

The Pinterest Tag is a piece of code that allows you to track conversions and fine-tune your Pinterest ad strategy. It’s crucial for optimising your ROI and refining your promoted pins strategy.

Choosing the Right Pinterest Ad Formats

Pinterest offers various ad formats that serve different business objectives. These include:

Standard Pins

These are static images that blend naturally into user feeds. They’re great for storytelling and brand awareness.

Video Pins

Use video pins to explain complex products or services — ideal for digital marketing services and tutorials.

Carousel Pins

Perfect for eCommerce and niche Pinterest ad strategy, allowing multiple products or features in one ad.

The Secret to Profitable Pinterest Ads: Audience Targeting

A profitable campaign hinges on reaching the right audience. Pinterest allows targeting based on:

• Keywords (such as “Pinterest ads for Etsy sellers” or “Pinterest marketing for bloggers”)

• Interests and demographics

• Website visitors (via the Pinterest Tag)

• Actalike audiences (similar to lookalike audiences on Facebook)

For profitable Pinterest pin campaigns, always refine your audience based on performance metrics.

Crafting High-Performance Pinterest Ads

Design Visually Compelling Pins

Use bold colours, clear fonts, and a strong CTA (call to action). If you offer digital marketing services, highlight unique selling points like “Free Consultation” or “Custom Growth Strategy.”

Use Keyword-Rich Descriptions

Pinterest operates like a search engine. That means using seed keywords like “Pinterest,” “advertising,” and “digital ads” in your descriptions and titles improves visibility.

Track, Optimise, and Scale

Once your campaign is live:

• Monitor Pinterest analytics to evaluate pin performance

• Test different creatives and audiences

• Scale the most profitable Pinterest ads by increasing your budget slowly

How B&E 50 Can Help You Win With Pinterest Ads

At B&E 50, we specialise in data-driven digital marketing services tailored for scalable growth. From creating compelling Pinterest ad creatives to managing detailed Pinterest campaign strategies, we help businesses across industries — from Etsy sellers to Shopify entrepreneurs — unlock real ROI from Pinterest.

We don’t just set up ads. We create campaigns that convert, using in-depth analytics, precision targeting, and content that resonates with intent-driven audiences. Ready to run a profitable Pinterest ads campaign? Let B&E 50 be your strategic partner in success.

FAQs

Q1: Are Pinterest ads worth it for small businesses?

Absolutely. Pinterest’s visual nature and user intent make it a goldmine for small businesses — especially when using a focused Pinterest ad strategy.

Q2: How much do Pinterest ads cost?

Costs vary, but Pinterest advertising tends to offer lower CPCs than other platforms. You can start with as little as £5/day.

Q3: Can I run Pinterest ads without a website?

While it’s possible, a website gives you better tracking, audience insights, and conversion opportunities. It’s strongly recommended for a Pinterest business account.

Q4: What industries perform best on Pinterest?

Visual and lifestyle-driven industries like fashion, food, home decor, and digital marketing services see strong results. However, with the right targeting, most niches can thrive.