In today’s digital marketing landscape, businesses are constantly looking for ways to enhance their advertising efforts and drive better results. While email marketing and social media ads are both powerful on their own, their true potential is unlocked when they work together.

By integrating email marketing and paid social media advertising, businesses can create an omnichannel strategy that boosts engagement, increases conversions, and improves brand loyalty. This guide explores how to use email marketing with Facebook ads, LinkedIn ads, and other social platforms to maximise your marketing success.

The Power of Combining Email Marketing and Social Media Ads

Imagine spending weeks crafting the perfect email campaign. The subject line is engaging, the content is compelling, and the call to action is strong. But when you check the results, the open rates are low, and conversions are disappointing.

Now, picture reinforcing that same email campaign with social media advertising. Instead of relying solely on inbox visibility, your message appears in your audience’s news feed, stories, and video ads. Suddenly, engagement increases, brand recall improves, and conversions start climbing.

By leveraging both email campaigns and social media advertising platforms, businesses create a seamless experience for their audience, reaching them across multiple touchpoints.

Why Email Marketing and Social Media Ads Work Well Together

The combination of email marketing and paid social media advertising works because:

✅ It increases brand exposure – Users may ignore an email but engage with an ad, or vice versa.

✅ It enhances retargeting strategies – You can show ads to those who have opened but not clicked on your emails.

✅ It strengthens trust and credibility – Seeing consistent messaging across different channels builds brand authority.

✅ It boosts conversions – The more touchpoints you have, the higher the chance of users taking action.

Strategies for Combining Email Marketing with Social Media Ads

1. Retargeting Email Subscribers with Social Media Ads

One of the most effective ways to integrate email marketing with social media advertising is through retargeting.

• Upload your email list segmentation to platforms like Facebook, Instagram, and LinkedIn.

• Create custom audiences and display tailored ads to these users.

• Retarget email subscribers who have opened but not clicked, encouraging them to take the next step.

💡 Example: An e-commerce business can send an email about a flash sale and then retarget non-openers with a Facebook ad featuring the same offer.

2. Creating Lookalike Audiences from Email Lists

Social media platforms allow businesses to build lookalike audiences—users who share similar characteristics to their email subscribers.

• Upload your email list to platforms like Facebook or LinkedIn.

• The platform will find users with similar interests, behaviours, and demographics.

• Run paid ad campaigns targeted at this audience to expand your reach.

💡 Example: A B2B company using LinkedIn ads can create a lookalike audience based on its most engaged email subscribers, ensuring its ads reach professionals with similar interests.

3. Syncing Email and Social Media Ad Messaging

Consistency is key when integrating email campaigns with digital ads.

• Align your email subject lines and headlines with your social media ad copy.

• Use the same visuals, branding, and call-to-action (CTA).

• Schedule email sends and ad placements to reinforce each other.

💡 Example: A travel company promoting a winter getaway can send an email showcasing deals, then launch social media advertising platforms ads with the same imagery and CTA.

4. Automating Email and Ad Campaigns for Seamless Execution

Manual processes can slow marketing down, which is why automation is a game-changer.

• Use tools like HubSpot, Mailchimp, or ActiveCampaign to trigger emails based on user behaviour.

• Set up automated social media advertising campaigns that adjust based on engagement.

• Use cross-channel analytics to refine your strategy.

💡 Example: A SaaS company can trigger a follow-up email after a user clicks on a Facebook ad, guiding them further down the funnel.

Measuring Success: Tracking Email and Ad Campaign Performance

To ensure your strategy is working, track key metrics for both channels:

📊 Email Marketing Metrics: Open rates, click-through rates (CTR), conversion rates

📊 Social Media Ad Metrics: Impressions, engagement, cost per conversion (CPC)

Use Google Analytics, Facebook Ads Manager, and UTM parameters to measure the impact of your integrated marketing approach.

How B&E 50 Can Help You Maximise Your Email and Social Media Strategy

Combining email marketing and paid social media advertising requires expertise, creativity, and data-driven strategies. B&E 50 is a leading provider of digital marketing services, offering:

✔ Tailored email marketing strategies to engage and convert your audience.

✔ Advanced social media ad campaigns using retargeting, lookalike audiences, and automation.

✔ Comprehensive omnichannel marketing solutions to boost ROI.

If you want to automate email and ad campaigns, integrate social media ads with email lists, and drive real business growth, B&E 50 has the expertise to help. Contact us today and take your marketing to the next level!

FAQs

1. Can I use email lists for social media advertising?

Yes, platforms like Facebook and LinkedIn allow you to upload email lists and create custom audiences for targeted ads.

2. What is the best way to retarget email subscribers with social media ads?

Upload your email segmentation list to ad platforms and show targeted ads to users who opened but didn’t click on your emails.

3. What tools help integrate email marketing with social ads?

Tools like HubSpot, Mailchimp, Facebook Ads Manager, and Google Analytics help automate, track, and optimise email and social campaigns.

4. How does a lookalike audience help with marketing?

A lookalike audience finds new users with similar characteristics to your existing subscribers, expanding your reach with low-competition keywords.

5. How can B&E 50 help improve my email and social media ad performance?

B&E 50 offers digital marketing services, including email marketing strategies, paid ad campaigns, and retargeting solutions to enhance conversions and business growth.