In today’s digital-first world, many local businesses struggle to stay afloat amidst fierce competition and ever-changing consumer behaviours. However, with the right digital strategy for local businesses, success is not just possible—it’s inevitable. This is a real story of transformation, where a simple website revamp and a focused PPC strategy reshaped the future of a local enterprise.

A Business at the Crossroads

Once a modest neighbourhood shop with loyal foot traffic, this local business began to feel the strain as consumer habits shifted online. Despite having a website, it was outdated, slow, and failed to attract or convert online visitors. Their digital marketing efforts were nearly non-existent. Faced with declining sales and increased competition, the need for change was urgent.

The Turning Point: Investing in Digital Transformation

The Importance of Website Redesign

A proper website redesign was the first and most critical step. The goal was simple: to create a user-friendly, mobile-responsive site that was visually appealing and optimised for conversions. This transformation allowed the business to showcase its services clearly, with quick load times and intuitive navigation.

Simple Website Updates for Conversions

Even basic changes—like updated product pages, optimised contact forms, and better CTAs—contributed to improved online visibility and engagement. A refreshed website not only rebranded the business online but also built trust with new customers.

Powering Growth Through PPC

Crafting a Targeted Paid Advertising Campaign

The next step involved launching a tailored paid advertising campaign using Google Ads. By focusing on low-competition keywords such as “affordable PPC solutions for local businesses” and “local SEO and PPC combo strategies”, the business was able to generate traffic without draining its budget.

How PPC Increased Sales for a Small Business

The PPC campaign targeted specific geographic locations and high-intent keywords like “small business Google Ads success”. Within weeks, the business began receiving qualified leads from their ads—leads that converted into paying customers. This clearly demonstrated how a strategic PPC for family-owned businesses approach could yield significant results.

Results That Speak Volumes

The combination of a redesigned website and a well-structured PPC strategy led to:

• A 70% increase in online traffic

• A 40% increase in sales within 3 months

• Better customer engagement and feedback

• Improved brand awareness across digital platforms

These aren’t just numbers—they represent a business finding its footing in a digital landscape.

Digital Marketing Services That Made It Happen

The transformation was driven by essential digital marketing services like:

• Web design for service-based businesses

• Local advertising through PPC

• Strategic keyword research using seed keywords like “website design” and “PPC”

• Conversion optimisation

• Analytics and tracking

With the right team and tools in place, the business was able to make data-driven decisions and refine its approach based on performance insights.

How B&E 50 Can Help You

At B&E 50, we understand the challenges faced by local businesses in adapting to a digital environment. Whether you’re looking for a complete website refresh, planning to launch an effective PPC strategy, or need a holistic digital strategy for local businesses, our team of experts is here to help.

We specialise in providing affordable PPC solutions for local businesses and can guide you through every step of the process—from redesigning your site to managing high-converting ad campaigns. With a focus on online business growth, we help turn your digital presence into a powerful engine for success.

Frequently Asked Questions (FAQs)

1. What is a PPC strategy and how does it help local businesses?

A PPC (Pay-Per-Click) strategy involves placing online ads and paying only when users click on them. It’s cost-effective for local businesses to drive immediate traffic and gain visibility online.

2. Why is a website revamp important for small businesses?

An outdated website can deter potential customers. A revamp ensures your site is user-friendly, responsive, and optimised to convert visitors into leads.

3. What are low-competition keywords?

These are search terms with lower competition, making it easier and cheaper for ads to rank higher. They are particularly effective for small and local businesses with limited budgets.

4. Can B&E 50 help with website design and PPC services together?

Yes, B&E 50 offers integrated digital marketing services, combining website redesign and PPC campaign management for maximum impact.

5. How soon can results be seen from a PPC campaign?

Most businesses start seeing results within a few weeks, especially if the campaign is properly targeted and managed.

6. Is PPC suitable for every type of local business?

Yes, PPC can be tailored to fit different industries and budgets. With the right approach, any local business can benefit.