In the fast-paced world of digital marketing, visual content is king. Whether you’re a local business owner, a marketer managing multiple Facebook accounts, or an e-commerce store trying to boost sales, one thing is certain – getting the dimensions of your Facebook posts right is critical to making a great impression. After all, who would want to see an image that’s cut off or blurry?

Imagine you've just crafted the perfect graphic for a new product launch or an exciting company announcement. You upload it to your Facebook business page, expecting a flood of engagement. But then, you notice it doesn’t fit properly – some important details are cropped, and it looks unprofessional. Sounds familiar, doesn’t it?

This is why understanding the Facebook post dimensions is crucial for your business page. With constantly evolving trends and platforms, what worked in the past may no longer be optimal. So, in this blog, we’ll walk through the most updated Facebook post dimensions for 2025, ensuring that your business stays ahead of the curve and delivers polished, professional content every time.

Why Dimensions Matter on Facebook

Before diving into specifics, let’s first address why dimensions are so important. Facebook is an image-heavy platform where businesses compete for users' attention. Optimised visuals, tailored to the correct dimensions, not only prevent your content from appearing distorted but also enhance its performance. Studies show that posts with images and videos receive significantly higher engagement compared to text-only posts.

The right dimensions ensure that your images and videos are displayed in the best possible way across all devices, without any loss of quality. This leads to improved reach, higher engagement, and better results from your digital marketing efforts.

Facebook Post Dimensions for 2025

As we approach 2025, the recommended Facebook post dimensions have been fine-tuned to adapt to both desktop and mobile views. Let’s explore each post type in detail:

Facebook Image Post Dimensions (Primary Keywords: Facebook post dimensions, Facebook image sizes)

For regular image posts, which are still a powerful tool for businesses, the recommended size is 1200 x 630 pixels. This ensures that the image looks sharp and professional on both desktop and mobile screens. Be sure to maintain this ratio to avoid any unsightly cropping.

Facebook Video Post Dimensions (Primary Keywords: Facebook video post dimensions)

With video content driving a majority of online traffic, businesses can’t ignore the power of video posts. To ensure that your videos look their best, use a resolution of 1280 x 720 pixels for horizontal videos and 1080 x 1920 pixels for vertical videos. This aspect ratio allows your video to be displayed clearly without cutting off important parts of the frame.

Facebook Story Dimensions (Secondary Keywords: Facebook story dimensions)

Stories have become increasingly popular for quick, engaging updates. The best size for Facebook Stories is 1080 x 1920 pixels, with an aspect ratio of 9:16. This guarantees that your content will fit the full screen and captivate your audience with a seamless, immersive experience.

Facebook Cover Photo Dimensions (Secondary Keywords: Facebook cover photo size)

Your cover photo is the first thing visitors will notice on your business page. To make a great first impression, ensure your cover photo dimensions are 820 x 312 pixels. This will keep the image sharp and correctly proportioned across all devices.

Facebook Event Post Dimensions (Low-Competition Keywords: Facebook event post dimensions for businesses)

Event posts are crucial for businesses hosting workshops, webinars, or local events. The perfect size for event cover photos is 1920 x 1005 pixels. Using these dimensions will ensure that your event promotions look sleek and professional.

Facebook Ad Dimensions (Niche Keywords: Best Facebook ad dimensions for local businesses)

When running ads, using the correct size is essential for getting approved and performing well. For image ads, the recommended size is 1080 x 1080 pixels. Carousel ads, which allow you to showcase multiple images, should also adhere to 1080 x 1080 pixels for each frame. For video ads, a ratio of 1:1 or 4:5 works best.

Why Following the Correct Dimensions is Important

Using the wrong dimensions can hurt your digital marketing campaigns. A poorly cropped image or a blurry video might seem like a minor issue, but it can drastically reduce engagement. Social media users are bombarded with content, and first impressions count. If your visuals don’t appear polished, potential customers may scroll past your posts, or worse, question the credibility of your brand.

When you nail the Facebook post dimensions, your business not only looks professional but also benefits from better audience retention. It sends a subtle but powerful message: your brand cares about the details, which can translate into trust and loyalty.

A Few More Niche-Specific Dimensions to Keep in Mind

If your business operates in a more niche sector like e-commerce, hospitality, or services, there are a few extra dimensions you’ll want to know about.

Facebook Shop Product Image Dimensions (Niche Keywords: Facebook shop product image dimensions)

If you're using Facebook Shop to sell products, you’ll want to ensure your images are 1024 x 1024 pixels. This gives users a clear view of the product and increases the chances of conversions.

Facebook Group Cover Size (Low-Competition Keywords: Facebook group cover size 2025)

For businesses running Facebook Groups, the correct size for your group cover photo is 1640 x 856 pixels. Groups are a great way to build community engagement, and having the right visuals can make a significant difference.

How B&E 50 Can Help Your Business Maximise Facebook’s Potential

Navigating the constantly changing social media landscape can feel like a full-time job. That’s where B&E 50 comes in. As experts in digital marketing services, we help businesses like yours stay on top of the latest trends and optimise your social media strategies for maximum impact.

Our team specialises in ensuring your posts, ads, and videos are perfectly formatted for platforms like Facebook, so your content always looks its best. Whether you’re a local business looking to grow your following or an e-commerce store aiming to increase sales, B&E 50 can tailor your digital marketing approach to get you the results you need.

With our help, you’ll never have to worry about things like Facebook post dimensions again – we handle all the details so you can focus on what you do best: running your business.