The Turning Point – Why the Website Needed a Redesign

Every successful digital transformation starts with recognising a problem. In this case study, the initial website had high traffic but incredibly low conversion rates. Visitors browsed the site but rarely completed a purchase, signed up for newsletters, or filled out contact forms. This was a classic case of website performance not aligning with business goals.

A closer look revealed outdated visuals, confusing navigation, slow loading times, and a non-responsive mobile experience. These issues were severely affecting the website conversion rate.

The Strategy – Mapping Out a Redesign for Results

The project kicked off with in-depth user experience design research and landing page optimisation planning. Using a combination of heatmaps, user recordings, and analytics, the team identified key friction points.

Core Improvements in the Redesign

• Mobile-first layout for seamless browsing

• Clear call-to-actions on every page

• Consistent brand messaging and visual hierarchy

• Faster load times through image compression and cleaner code

• Minimalistic navigation with priority on user journey

• Integration of conversion optimisation tools

The focus was not just on aesthetics, but primarily on CRO (Conversion Rate Optimisation).

A/B Testing and Iteration – Refining What Works

A/B testing played a critical role in validating each update. From button colour changes to layout shifts, everything was tested. The data-driven insights led to gradual but impactful changes, aligning perfectly with digital marketing services strategies.

By continually optimising, the website didn’t just look better—it performed significantly better, especially in terms of lead generation and user action triggers.

The Outcome – 300% Increase in Website Conversion Rate

Within 3 months of launching the redesigned site, the website conversion rate had increased by a staggering 300%. Key performance metrics included:

• 35% lower bounce rate

• 48% increase in time on site

• 60% more page views

• 300% rise in completed conversions (form fills, sales, inquiries)

This was a textbook website redesign success story, showcasing how even simple UX changes can deliver exponential growth.

The Digital Marketing Services That Powered the Growth

It wasn’t just the website redesign that led to this success. The real magic happened through integrated digital marketing services:

Strategic Elements Implemented

• SEO audit and keyword integration for better rankings

• PPC landing page design for targeted traffic

• Email marketing funnel linked to redesigned contact forms

• Retargeting ads that capitalised on improved user flow

These combined efforts amplified the effectiveness of the redesign.

Lessons Learned – Why Website Design Should Never Be Static

This case underscores the importance of ongoing improvement. Your website is your digital storefront. Without timely website layout changes, you risk losing potential customers.

Today’s consumers are savvy. If they don’t get what they need fast, they’ll bounce to a competitor. Optimising the user experience is no longer optional—it’s essential for businesses aiming to thrive online.

How B&E 50 Can Help You Achieve Similar Results

At B&E 50, we specialise in helping businesses grow through tailored website redesigns, UX strategies, and performance-driven digital marketing services. We don’t just build websites—we build digital experiences that convert.

Whether you’re a SaaS company, a startup, or a small business, our expert team can identify your conversion bottlenecks and transform your site into a sales powerhouse. With our data-backed approach and custom optimisation plans, you can achieve measurable growth—just like the business in this case study.

FAQs About Website Redesign and Conversions

1. How do I know if my website needs a redesign?

If you’re experiencing high traffic but low conversions, a high bounce rate, or poor mobile responsiveness, it’s time to consider a website redesign.

2. Can simple changes really improve conversions?

Absolutely. Sometimes even simple UX changes, like button placement or call-to-action clarity, can significantly increase conversions.

3. How long does a typical website redesign take?

Depending on the scale, a redesign can take anywhere from 4 to 12 weeks. Including A/B testing extends this period but ensures optimal performance.

4. What role does SEO play in a redesign?

A major one. Integrating SEO best practices during a redesign ensures your site doesn’t lose rankings and improves organic visibility.

5. Should I hire an agency or do it in-house?

Hiring professionals like B&E 50 ensures you get a strategic, results-focused approach with proven methods and tools.

6. How do I measure the success of my redesign?

Track KPIs like conversion rate, bounce rate, session duration, and page speed to measure the impact of your redesign.