Boost Your Ad Conversions with A/B Testing Ads Based on Psychological Types
In today’s digital world, catching your audience’s attention isn’t just about pretty images or clever slogans. It’s about understanding people. And what better way to truly grasp your audience than through A/B testing ads based on psychological types?
This isn’t guesswork—it’s marketing science. By diving into consumer psychology and combining it with data-driven A/B testing strategies, businesses can tailor ad campaigns to truly resonate with different personality traits. Let’s walk through this transformative approach and how it can elevate your digital marketing.
Understanding A/B Testing in Advertising
A/B testing, or split testing ads, is a method used by marketers to compare two versions of an ad to determine which performs better. It’s a foundation of modern conversion optimisation. You might test different images, call-to-actions, headlines, or even the ad layout.
Now imagine layering this with psychological targeting. That’s where the magic happens.
The Psychology Behind Consumer Behaviour
Consumer psychology in advertising explores how people’s thoughts, feelings, and personalities influence their buying choices. This involves elements of psychographics, such as values, lifestyle, interests, and—most relevant here—psychological types.
For instance:
An extrovert might respond better to energetic, social ad imagery.
An introvert might prefer clear, calm messaging that reflects thoughtful decision-making.
Understanding whether your audience leans towards thinkers or feelers, judges or perceivers, opens up vast opportunities for personality-driven ad campaigns.
How Psychological Segmentation Enhances A/B Testing
Psychological segmentation is the process of categorising your audience based on personality traits, motivations, and emotional triggers. This gives rise to:
Psychographic ad strategy
Marketing to personality types
Behavioural ad testing
By matching ad content to the psychological needs of each segment, you naturally increase engagement, trust, and ultimately—ROI.
Applying the MBTI and Big Five to Your Ad Strategy
MBTI-Based Marketing
The Myers-Briggs Type Indicator (MBTI) is a popular framework for understanding personality. Advertisers can:
Create different ad versions for types like INFP (idealists) vs. ESTJ (executives)
Conduct A/B testing emotional appeal ads tailored to each segment
Big Five and HEXACO Personality Traits
Going deeper, you can also test against models like:
Big Five ad campaign experiments
HEXACO ad messaging
Targeting individuals based on levels of openness, conscientiousness, and neuroticism creates a nuanced layer for psychology-based ad testing.
Using Facebook and Google Ads for Psychological Targeting
These platforms offer rich demographic and behavioural data that makes psychological segmentation more actionable than ever.
Strategies Include:
Split test ads based on buyer psychology
Targeting cognitive types in advertising
Tone-based A/B ad copy testing
When executed thoughtfully, this doesn’t just refine your strategy—it transforms it.
Real-World Examples of Psychology-Based A/B Testing
Consider a digital agency running two versions of a product ad:
Version A uses direct language and urgency—great for decisive thinkers.
Version B uses empathetic storytelling—ideal for emotional feelers.
The result? One version might yield double the click-through rate (CTR) for a specific segment, offering valuable insights for ad conversion optimisation.
What You Should Be Testing
To make psychological A/B testing successful, consider these areas:
Ad headlines: analytical vs. emotional
Call to action: assertive vs. suggestive
Imagery: dynamic scenes vs. minimalist visuals
Copy length: short and punchy vs. detailed and explanatory
Colour psychology split testing ads
Remember, the goal is to see what clicks—literally and psychologically.
Tools & Platforms to Support Your Journey
Platforms like:
Facebook Ads Manager
Google Ads A/B testing
Analytics tools with psychographic segmentation options
These tools can enable affective ad testing techniques that deliver actionable insights fast.
The Role of Digital Marketing Agencies
Running these campaigns takes precision. That’s where agencies with expertise in psychographic A/B ad testing come into play.
They provide:
Audience analysis and profiling
Ad variant creation tailored to psychological profiles
Monitoring and analytics for test outcomes
Ongoing optimisation across platforms
How B&E 50 Can Help
At B&E 50, we specialise in marrying psychology with marketing performance. Our team doesn’t just run ads—we engineer campaigns that speak directly to the minds of your audience.
From developing DISC model ads A/B testing to leveraging the Big Five personality types, our services are designed to align perfectly with your brand voice and audience psyche. Whether you need Facebook Ads tailored to introverts or Google Ads optimised by emotional triggers, we’ve got you covered.
Frequently Asked Questions (FAQs)
1. What is psychological segmentation in advertising?
Psychological segmentation divides your audience based on personality traits, attitudes, or values to create more personalised, effective ad campaigns.
2. How does A/B testing help in psychological targeting?
A/B testing helps identify which psychological appeal works best for specific audience segments by comparing performance between ad variants.
3. Can I apply psychological types in Facebook Ads?
Yes. Using behavioural and interest data, you can test different ad styles aimed at personality traits like introversion, openness, or extraversion.
4. What models of personality are used in ad targeting?
Common models include MBTI, Big Five (OCEAN), DISC, and HEXACO, which offer diverse lenses for audience profiling.
5. How long should I run a psychological A/B test?
A good rule is to run the test until you’ve collected statistically significant data—typically a few days to a couple of weeks depending on your traffic.
6. How can B&E 50 improve my digital ads with psychology-based testing?
B&E 50 combines in-depth consumer psychology analysis with creative ad development and real-time A/B testing to drive up engagement, conversion, and ROI.
By combining psychology-based ad testing with data-driven A/B experiments, you don’t just create better ads—you build stronger connections. And that’s what real marketing is all about.