7 Powerful Advanced LinkedIn Ads Strategies for B2B Lead Generation

LinkedIn Ads Matter More Than Ever for B2B Marketing

LinkedIn isn’t just a professional social network anymore—it’s become the premier platform for B2B lead generation. With over 900 million users globally, most of them decision-makers and senior professionals, LinkedIn advertising offers unmatched targeting precision for businesses. It allows you to zero in on job titles, industries, company sizes, and even specific businesses.

When done right, LinkedIn marketing campaigns can shorten your sales cycle, increase your deal size, and fill your pipeline with high-value leads. But to get those results, you need more than just a basic campaign—you need advanced strategies.

Crafting a Smart LinkedIn Campaign Structure for Success

Segmenting Audiences by Intent and Stage

Start by dividing your audience based on where they are in the funnel. Top-of-funnel users need educational content, whereas middle and bottom-funnel prospects require more action-driven offers like webinars or free consultations. This segmentation ensures higher relevance, which in turn drives higher conversions.

ABM Strategy with Laser-Targeted Campaigns

Account-Based Marketing (ABM) on LinkedIn is a game-changer. Use LinkedIn targeting options to focus your ads on a list of high-priority companies. Create unique ads and landing pages for each tier of companies for maximum impact.

Leveraging LinkedIn Retargeting for B2B Conversions

Retargeting is often underutilised in B2B. With LinkedIn’s Insight Tag, you can re-engage website visitors or people who watched your videos. This is a low-competition keyword strategy many marketers ignore, but it works wonders to bring cold leads back to life.

• Retarget white paper viewers with a case study.

• Retarget blog readers with a lead form offering.

• Retarget page viewers with a demo invitation.

Building High-Converting LinkedIn Lead Forms

Why Lead Gen Forms Outperform Landing Pages

LinkedIn lead forms pre-fill user data from their profiles. That means less friction and more form submissions. Plus, you can track and optimise performance directly from your LinkedIn Campaign Manager.

Tips for Better LinkedIn Lead Form Performance

• Use short, punchy headlines.

• Ask for essential info only.

• Offer something valuable in exchange (free audit, eBook, etc.).

• Align your CTA with the buyer’s journey stage.

Creating Compelling Ad Creatives for the B2B Audience

Test Formats That Drive Engagement

Use a mix of:

• Single Image Ads for brand awareness

• Carousel Ads for storytelling

• Video Ads for product demos

• Conversation Ads for deeper engagement

Make sure every creative includes a strong CTA and clean visuals. When done right, this is where you begin to see cost per lead drop and conversion rates rise.

Optimising LinkedIn Ads for Better ROI

Once your campaigns are live, your job isn’t done. Monitor CTRs, engagement rates, and lead quality. Pause underperforming ads and scale the ones that work.

A/B Test Everything

From ad copy to creatives and even your audience list—LinkedIn ad optimisation should be ongoing. One small change in your CTA text or visual layout can significantly improve results.

Aligning Your LinkedIn Strategy with the B2B Sales Funnel

Map every LinkedIn campaign to a stage of the B2B sales funnel:

This strategic approach ensures you guide prospects naturally toward becoming clients.

How B&E 50 Can Help You Dominate LinkedIn Ads

At B&E 50, we specialise in digital marketing services tailored for B2B growth. Our team uses advanced LinkedIn ad strategies that have been tested across industries—from tech startups to healthcare and legal firms.

We don’t just run ads. We build campaigns that align with your sales goals, optimise for performance, and deliver measurable ROI. Whether you’re looking to scale your LinkedIn lead generation efforts or refine your current campaigns, B&E 50 can help you turn prospects into long-term clients.

Frequently Asked Questions (FAQs)

1. What’s the best ad format for B2B on LinkedIn?

For top-of-funnel, use video or single image ads. For middle-to-bottom funnel, lead gen forms and conversation ads perform best.

2. How much should I spend on LinkedIn ads for B2B?

Start with at least £50/day to gather meaningful data, then scale based on results.

3. Are LinkedIn lead gen forms GDPR-compliant?

Yes, they are fully compliant and include the option for custom privacy disclaimers.

4. How can I lower the cost per lead on LinkedIn?

Optimise targeting, A/B test creatives, and use LinkedIn retargeting to nurture warm audiences.

5. What industries benefit most from LinkedIn B2B advertising?

Industries with high-ticket offers like SaaS, consulting, finance, and healthcare see the best ROI.

6. Can B&E 50 manage our entire LinkedIn ad strategy?

Absolutely. From audience research to creative production and campaign optimisation, we handle it all.